On-Page & Off-Page SEO – The Difference

There are different techniques that are used by SEO experts that will help you get better rankings in the search engine results pages (SERPs). These techniques are called off-page and on-page SEO techniques. Knowing the difference helps you choose which technique suits your website best.


On-page optimisation is a term that includes optimising your website content, its design and layout. It includes various methods like meta tags, title tags, keyword research, page titles, Meta description and so on. The result of all these optimisation efforts will be visible in the SERPs through the amount of traffic that visits your website. On-page optimisation is a very important technique and this is what many beginners find difficult but don’t fret. This can be done easily with the help of website SEO services Manchester experts are offering.


Off-Page SEO is very important as well as it includes the techniques that help your website achieve high rankings in the search engines. It includes writing quality content, creating backlinks, submitting to popular directories and using social media platforms. All these strategies help you to improve the visibility of your website. It also helps to generate more targeted traffic. 



Backlinks are one of the most important SEO methods because they are essential in improving the rankings in the search engine results. It includes writing quality content articles and submitting them to well-known article directories. It does not matter whether the content is about a product or a service. What matters is that you create effective backlinks.


Keywords are essential for the on-page SEO if you want to improve your ranking in the search results. It is important to make sure that your keywords are present in the titles of your pages and in the titles of your posts. In addition, it is important to make sure that these keywords are sprinkled on every inch of your website so that spiders will be able to identify them easily. You can use a software called Google Analytics to analyse the number of times that your keywords are mentioned on your website.

Another important SEO tip for beginners is to optimise their websites by checking the web page speed. If the page speed is too slow, it affects the ranking of the website. This is why it is necessary to set the page speed to medium speed. 

The bottom line is that you should aim at achieving high rankings on search engines. With enough knowledge of SEO and how it works, you’d be able to fare well and be able to get your target market’s attention.